Blog

21 Apr
Proposals: Tips for Working with Outside Marketing Consultants

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21 Apr
Now What?! How to Begin Tackling Harmful Implicit Bias

“To know the true reality of yourself, you must be aware not only of your conscious thoughts, but also of your unconscious prejudices, bias and habits.” -Unknown You’ve just spent thousands of dollars on that new ad campaign, recruiting that fantastic employee, or retaining your top...

19 Jan
Leadership and Language Series: Should

“Words matter, they shape the way we understand ourselves, the way we interpret the world, and the way we treat others.” -Krista Tippett, Journalist In honor of the New Year, and resolutions that accompany this holiday, it seems fitting to make a resolution around expanding compassion....

05 Jan
Don’t Panic! Practical Tips For End Of Year Analytics

Okay, here we go, it’s about to get a little nerdy in here. This blog is mainly aimed at services marketing world, particularly to the architectural/engineering/construction industry. But don’t let that stop you from reading, there some good nuggets here for everyone. Marketing analytics is a...

20 Dec
Think Strategically: Offer Reduced-Hour Positions

Thinking about strategic hiring is something my clients often address during our strategic planning initiative. It’s a powerful way to give your firm a strategic edge. In particular, we are finding that having a highly diverse voice is what breeds creative and innovative solutions. In the...

18 Oct
We’re Certified as a Women Owned Business!

We are thrilled to announce that we are officially certified as a WBE/ESB in the State of Oregon. Feeling pretty honored to be part of this amazing group of women entrepreneurs! Time to celebrate with cake!* [caption id="attachment_15283" align="alignnone" width="600"] *Cake made by my lovely family...

25 Aug
Why the New Ghostbusters is an Important Film for Women

Comedy is a vehicle for change. Shrouded in laughter, comedians have moved social change with wit and humor. Like many professions, men have been the majority voice and for so long women comedians have been pigeonholed into a certain "acceptable" type of comedy. For those...

15 Aug
Want your company to be #1, look to Team USA

The United State has dominated the Olympics since its modern-version began in 1896. With the exception of the 1980 Summer Olympics (which the USA boycotted), American athletes have won more gold and overall medals than any other country at the summer games. There are many...